Want to know how to improve Air Quality in your local community?
The Electric Blue ‘Electrify Your City’ Campaign
Changing conventional petrol and diesel taxis to zero emission electric taxis (e-Taxis) is a fundamental goal of our ‘Electrify Your City’ campaign. By changing to e-Taxis your inner city air quality will improve by the reduction of harmful carbon and nitrous oxide tailpipe emissions, thereby improving the health of a cities population.
However overcoming misconceptions about e-Taxis and the inertia of the taxi driving community is a significant challenge, and one that is best addressed by showing the positive upside demand for e-Taxis from a cities business and residential users, thereby providing the evidence of demand with more needed to effect change.
The first of these schemes was piloted in partnership with Watford Borough Council and is to be rolled out to UK cities already investing in the promotion of e-Taxis.
The campaign provides an opportunity for businesses and the local community to engage with local taxis to promote a more sustainable and healthier city without any additional cost. We ask them to commit to using taxi operators that run Electric Vehicles in their fleet.
Businesses supporting the initiative will benefit from the positive association through the campaign on social media, website and other local communication channels.
“The adverse impact on public health caused by pollution costs the UK economy more than £20bn a year.” (Bazian NHS Choices)
In the UK 40,000 premature deaths each year are attributable to exposure to outdoor air pollution (Royal College of Physicians Report 2016)
Transport accounts for around a quarter of UK greenhouse gas emissions and affects air quality at the roadside. (Department for Transport)
The UK is second in Europe (only behind Italy) in the league table of highest number of deaths resulting from nitrogen dioxide pollution (the UK had 11,940 premature deaths from nitrogen dioxide).” (Guardian)
Taxis are a significant contributor to many cities toxic air quality.
Which one would you chose?
Our partners in these campaigns cover three categories
The Local Authority - critical to the success of the campaign, working to help you achieve and improve your air quality plan and a key point of contact as taxis are directly controlled by the authority
Sponsors - various bodies that will help provide backing of the campaign, these cover national sponsors who are included in all campaigns and local who are specific to the cities campaign. i.e. Charities, Public Health, Local Papers, Universities, Non Profit Organisations
Endorsers - Local businesses that pledge their commitment to the campaign (at no cost) give their permission to use their logo on the Electrify website and they sign up to using electric taxis, in return they get free advertisement via our campaign.