Changing conventional petrol and diesel taxis to zero emission electric taxis (e-Taxis) is a fundamental goal of our ‘Electrify Your City’ project. By changing to e-Taxis, inner city air quality will improve by the reduction of harmful carbon and nitrogen oxides tailpipe emissions, thereby improving the health of a city’s population.

Overcoming misconceptions about e-Taxis within the taxi community is a significant challenge. A challenge that is best addressed by demonstrating the positive demand for e-Taxis from the city’s business and residential users, thereby providing the evidential need to affect change.

The first of these schemes was piloted in partnership with Watford Borough Council and is to be rolled out to UK cities already investing in the promotion of e-Taxis.

Electrify provides an opportunity for businesses and the local community to engage with local taxis promoting a more sustainable and healthier city without any additional cost. We ask them to commit to using taxi operators that run Electric Vehicles (EVs) in their fleet.

Businesses supporting the initiative will benefit from positive association on social media, website and other media platforms throughout the campaign.

Why Electrify?

The adverse impact on public health caused by pollution costs the UK economy more than £20bn a year.
(Bazian NHS Choices)

In the UK 40,000 premature deaths each year are attributable to exposure to outdoor air pollution.
(Royal College of Physicians Report)

Transport accounts for around a quarter of UK greenhouse gas emissions and affects air quality at the roadside.
(Department for Transport)

The UK is second in Europe (only behind Italy) in the league table of highest number of deaths resulting from nitrogen dioxide pollution (the UK had 11,940 premature deaths from nitrogen dioxide).

Taxis are a significant contributor to toxic air quality in many cities.

Which one would you choose?


This taxi produces 10 times more toxic air pollution than heavy trucks and buses and it directly affects climate change.


This taxi is emissions free and does not harm the climate.

Target Audiences

Our partners in these campaigns cover three categories:

Please click on numbers to start your journey

Start your journey

Prove the model

1: EVolve

Get real world data to prove viability.

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Drive the Demand

2: Driver Engagement

Support programs to educate and drive uptake

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Prove the model

3: e-Taxi Demo Programme

Test Drive e-Taxis

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Support the change

4: Rapid Chargers

First two chargers to support early adopters

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Drive the Demand

5: The LA 'Electrify' Programme

Growth in line with demand

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Support the change

6: Rapid Chargers

Growth in line with e-Taxi demand

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Drive the Demand

7: Clean Air Zones

Manage and enforce taxi electrification

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'Electrify Your City' Campaign

Generate support

We run a marketing and communications campaign to engage with local businesses to support this initiative, by asking local business to commit to giving their custom to taxis operators that promote and run electric taxis, as part of their corporate social responsibility.

Encourage Taxi Drivers

Support from local businesses is promoted; providing an incentive to encourage local taxi companies to change to using EVs.

Localised Experience

We market the campaign by creating a website unique to your city, use of social media and by working with local educational establishments, to provide work experience opportunities for students to engage with local businesses.

One Environment - One Chance.
Driving Clean air for the next generation

Let's Talk

Drop us a line at
or call us today on 01727 807 263