Changing conventional petrol and diesel taxis to zero emission electric taxis (e-Taxis) is a fundamental goal of our ‘Electrify Your City’ campaign. By changing to e-Taxis, inner city air quality will improve by the reduction of harmful carbon and nitrous oxide tailpipe emissions, thereby improving the health of a city’s population.
Overcoming misconceptions about e-Taxis within the taxi community is a significant challenge. A challenge that is best addressed by demonstrating the positive demand for e-Taxis from the city’s business and residential users, thereby providing the evidential need to affect change.
The first of these schemes was piloted in partnership with Watford Borough Council and is to be rolled out to UK cities already investing in the promotion of e-Taxis.
The campaign provides an opportunity for businesses and the local community to engage with local taxis promoting a more sustainable and healthier city without any additional cost. We ask them to commit to using taxi operators that run Electric Vehicles in their fleet.
Businesses supporting the initiative will benefit from positive association on social media, website and other media platforms throughout the campaign.
“The adverse impact on public health caused by pollution costs the UK economy more than £20bn a year.” (Bazian NHS Choices)
In the UK 40,000 premature deaths each year are attributable to exposure to outdoor air pollution (Royal College of Physicians Report)
Transport accounts for around a quarter of UK greenhouse gas emissions and affects air quality at the roadside. (Department for Transport)
The UK is second in Europe (only behind Italy) in the league table of highest number of deaths resulting from nitrogen dioxide pollution (the UK had 11,940 premature deaths from nitrogen dioxide).” (Guardian)
Taxis are a significant contributor to toxic air quality in many cities.
Which one would you choose?
Our partners in these campaigns cover three categories:
- The Local Authority - critical to the success of the campaign, LAs provide a key point of contact to the taxis which they directly control. Electric Blue will work with you to improve and achieve your air quality plan.
- Sponsors - various bodies providing backing for the campaign, covering national sponsors who are included in all campaigns and local sponsors specific to their city. We work with charities, public health, local press, non-profit organisations.
- Endorsers - local businesses can pledge (cost-free) commitment by signing up to use electric taxis and giving permission to use your logo on the Electrify website. In return, you will receive free advertisement via our campaign.